Work/ Speakany

Speakany

Learn from a local

Developed a global launch strategy, naming and brand identity design for a multi-language learning platform.

Year: 2021
Client: SPEAKANY
Type of client: Language Services
Type of Work: Brand Identity

Speakany is global. Supporting millions to learn a new language and confidently help in speaking.

Every language is rooted in the culture. To learn a language and speak confidently, it is important to learn the cultural corners of a country. The logo mark icon is inspired by the diversified and uneven character of each country and respecting the cultural difference.

This idea then combined with a speech bubble. An outline only concept designed to be an integral part of multiple brand touch points and communications.

Speakany is positioned as a global brand and must appeal to a large segment of the target audience. Learning a new language is an adventure. Speakany is a platform for the ambitious ones to learn and speak a new language.

We created a tone of voice “Learn from a local” to align the core mission of the business and strategically optimised across the brand marketing communications.