
Koco Treat
Developed a hygiene-centric brand experience for a South Indian food truck, helping secure operational approval in Central London.
Brand Experience (BX)® studio
Kochi / Shenzhen
Clients/

Developed a hygiene-centric brand experience for a South Indian food truck, helping secure operational approval in Central London.

Strategically repositioned a declining business into a 10X growth brand within six months.

Repositioned a global tech brand serving 100+ clients with a clearer, more coherent brand experience.

Strategically shaped an eco-friendly paint brand for the Indian market with a scalable product and identity system.

Created India’s first cutlet-only QSR brand, built for franchise growth and backed by international investment.

Built a global brand identity system for a Taiwan-based performance component manufacturer entering global racing events.

Rebranded a 50+ year-old legacy brand with a young, forward-thinking identity rooted in tradition.
The BX® Model/
Find the sharp edge
Research & Insights, Brand Strategy & Positioning, Brand Architecture, Brand Naming, Messaging, Tone of Voice & Communication Strategy
Design the world around the idea
Logo & Visual System, Typography & Color, Packaging & Retail, Photography, Motion, Campaigns & Toolkits
Keep it consistent, keep it alive
Brand Guidelines / Brand Books, Asset Libraries & Templates, Usage Rules & Channel Guides

Why India’s first cutlet brand didn’t start with a logo
Luvin was 21 when he came to us. He had a plan, A Food Truck business in Kochi, Kerala.

Branding as a term is communicated in different ways by media. Let us help you simplify the idea.
India/
China/