Super Straga

PIXPIL integrated the brand's ideology and delved into the dreams of a 6-year-old to come up with a revolutionary yet desirable brand experience for the audience of Super Straga.

In a world driven by screens and technology, where physical activity often takes a backseat, Viviktha’s lifestyle steered us to position "Super Straga" as a groundbreaking sports brand that is here to redefine the way children perceive sports and technology.

At PIXPIL, we thrive on creative challenges. Super Straga's challenge was particularly exciting as it was about transforming a dream into a vibrant brand that would captivate children's hearts and inspire them to embrace sports as a serious matter of life.

Our journey with Super Straga began with research, target audience analysis, and fine-tuning their mission. We aimed to understand not just the brand's goals but the aspirations of young athletes to use the statement ‘No kidding’ to portray the brand’s ideology. It plays a major role in establishing the brand’s fundamental belief that - sports should be taken seriously and incorporated into one's day-to-day living.